The Strategic Product Lead oversees all the products in their assigned portfolio and ensures alignment with Inspira's overall strategy. This individual evangelizes a solution story to the market that explains what each product offers and the combined value proposition of the entire product suite. They ensure consistency among products and deliverables across their entire portfolio and collaborate with execution teams to prioritize development and resources accordingly. They will identify market opportunities as well as areas of improvement and work with product, design, dev, and service leadership to execute a strategy that meets overall business objectives. This role requires extremely strong communication skills both in presentation and written form. This individual will be interacting with our clients continuously and, at a high level, translating complex business, market, and compliance needs to technology teams who will be responsible for delivering solutions to market that delight our customers while also tying needs to overall product messaging, collaborating closely with the Director of Product Marketing on GTM.
Develop and maintain the overall product portfolio strategy in alignment with Inspira's business goals.
Conduct market research, competitive analysis, and customer insights to inform portfolio decisions.
Evaluate and prioritize opportunities across products to optimize resources and ROI.
Lead portfolio planning sessions and coordinate cross-functional roadmaps.
Habitually conduct and/or participate in end user interviews, focus groups, and development of surveys to ensure solutions are meeting needs of our users
Monitor usage and engagement metrics and make data-driven decisions to optimize user experience and business outcomes
Collaborate with internal stakeholders to elicit, analyze and understand needs, constraints, risks and alignment with organizational strategy and priorities
Oversee product lifecycles, including launch, growth, maturity, and end-of-life stages.
Monitor portfolio performance metrics such as revenue, profitability, and market share.
Identify underperforming products and recommend actions to address gaps
Stay abreast of trends, technology advancements, and industry disruptions to guide portfolio innovation.
Champion initiatives to introduce new products or enhance existing ones to maintain competitive advantage.
Be the ultimate subject matter expert on assigned products for internal and external stakeholders
Attend key industry events, network with other industry experts, speak at conferences and oversee client ideation events