BRAND MANAGER - INNOVATION (LOYALTY & SPECIALITY) (Project Management)
Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The Innovation Manager is responsible for the development and execution of new products and experiences, with a focus on driving consumer loyalty through small-batch, specialty offerings that reinforce Sierra Nevada's global mastery and leadership of craft beer. To be successful in this role, the ideal candidate will possess a deep knowledge of the current craft beer landscape as well exceptional communication, organizational, and project management abilities.
What's In It For You
We're committed to our employees and work hard to prove it. For starters, we're offering $105,299 to $162,687 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
What You Will Do
- Support the Director, Insights and Innovation in moving projects forward through the Stage Gate process from design to delivery
- Lead a variety of projects including small-batch, limited-release offerings that build brand equity
- Help design and oversee our loyalty program and product offerings, ensuring that we're delivering a premium experience for our members
- Work closely with insights leads to action consumer insights that will drive loyalty and increase lifetime customer value with Sierra Nevada customers
- Stay highly knowledgeable about craft beverage trends including styles, flavors, new products, etc.
- Set project targets and milestones as well as overseeing cross-functional deliverables and deadlines
- Collaborate with cross-functional team members to design and execute RTM plans and support
- Partner with marketing counterparts to develop content and storytelling elements that drive demand
- Lead regular status meetings with cross-functional team members to keep everyone on task and hold team members accountable to meet expectations on time
- Work with the brewing innovation team to help manage project priorities and assign resources
- Maintain budget trackers by project stage to ensure we have the necessary resources available
- Foresee potential disruptions or challenges that might derail a project and provide proactive solutions
- Monitor weekly progress and keep an ongoing dashboard of where projects are at in their lifecycle
- Execute and oversee document management including project charters, new item request forms, etc.
- Establishes trust with cross-functional partners and organizational leadership
- Position is based at our Chico, CA brewery
- Must be willing to work non-standard hours, including some nights and weekends
Please Apply if You Have
- Bachelor's Degree or any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required
- Master's Degree preferred
- 4 years marketing experience required required
- 2 years brand or product management within the CPG industry required
- Previous alcohol industry experience and experience with beverage/CPG brands preferred
- Previous experience managing an alcohol club or loyalty program is highly desirable preferred
- Demonstrated experience working in fast-paced, competitive environments preferred
- Must have proven track record of successfully leading and executing projects with successful results
- Familiarity with beverage alcohol culture and working knowledge of its key players, brands, trends etc.
- Experience working closely with cross-functional and production/operations teams
- Need to exhibit thorough knowledge of both the production and commercial processes
- Practice utilizing project management platforms and proficiency in Office 365 products
- Excellent communication skills and organizational abilities
- Ability to focus on details, as well as maintaining an eye on the high-level strategy
- Ability to multitask and pivot – focusing on several projects in different lifecycle stages simultaneously
- Ability to thrive in a collaborative, learning-oriented culture
Additional Requirements to Consider Before Applying
- You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
- Selected candidate must pass a pre-employment, post offer background check.
- Candidate must reside in Chico, CA
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=3624
** This position will remain open until filled; online applications will be reviewed weekly **
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
See Job Description
